Our Approach

RAINMAKER KEY web sales videos engage the viewer's interest right away - without any introductions, long file downloads or video player installations. Because studies have proven that you have less than 10 seconds to get someone's attention and begin to develop their interest. And less than 3 minutes for them to form a positive impression or favorable opinion of your company, product or service.

That is why every RAINMAKER KEY web sales video will typically begin with the words "here's the problem..." which has been proven to immediately engage the viewer's curiosity and either qualify or disqualify the viewer's interest BEFORE presenting the solution.

That is also why a RAINMAKER KEY web sales video is narrated in the third person - because it implies objectivity, which makes the message more credible and consequently more trustworthy.

And unlike other videos, RAINMAKER KEY features only the most salient and essential information required by the viewer to subconsciously form a favorable impression of your proposition. It uses words, terms and phrases that are quickly and easily "associated" with positive memory references – but without the typical hyperbole or superlatives that subliminally compromise credibility.

Also, RAINMAKER KEY uses no acronyms or technical terms that might complicate the message, or metaphors and euphemisms that may confuse the viewer's ability to immediately recognize critical benefits and advantages.

Of course, these are only a few minor examples of the many techniques that make a RAINMAKER KEY web sales video more compelling than any other web video. These techniques are why RAINMAKER KEY web sales videos can improve your sales conversion rates – GUARANTEED... or it costs you nothing!