Our Process

The RAINMAKER KEY "Guaranteed Revenue Program" can provide the edge you want. Remember, assuming you qualify, RAINMAKER KEY shoulders the entire financial outlay required to demonstrate the positive impact we can have on your business.

The process outlined below minimizes any impact on your staff and professional resources.

How much time will it take my staff to participate

No more than 20 hours over the following 12 weeks; often less.

How long does it take to do a test?

We can create and complete a test RAINMAKER KEY web sales video in just over 60 days.

How do we work together?

  • Sign a non-disclosure agreement (yours or ours) so we can share vital information
  • Complete a RAINMAKER KEY Opportunity Evaluation sharing commonly-tracked online metrics
  • Discuss compensation options
  • Mutually decide to move forward and execute an Agreement
  • Schedule a RAINMAKER KEY Composition Interview. In a 90 minute discovery session, we align with your product strategy, competitive differentiation and key marketing messages
  • Begin work on your web sales video
  • For the test, you divert a small valid sample of your inbound lead generation traffic to our web sales video for an A/B split test against your current metrics (baseline control)
  • Track the metrics to identify any incremental lift in closed sales resulting from the RAINMAKER KEY web sales video
  • Upon success, switch the majority of inbound lead generation traffic to the RAINMAKER KEY web sales video, maintaining a small portion with the previous control for benchmarking
  • RAINMAKER KEY web sales video, maintaining a small portion with the previous control for benchmarking the lift in sales

The Problem

"Choose a partner who understands your communication strategy, takes a consultative approach and, in essence, becomes an extension of your team...Having a partner that can walk you through the process will take the worry out of your web communications."

- Source: Thompson Financial, Best Practices in Online Video Webcasting, January, 2008



RAINMAKER KEY guarantees a minimum 20% lift in online sales conversions, using a scientifically composed web sales video that is simply inserted into your current sales process. We develop, compose and produce such a video for a share of the incremental revenue generated, with less than 20 hours required from you and/or your staff. No technology add-ons or integration are required.

Talk to the web sales video experts – Call 800-495-6989